Colors - Color Associations
Colors evoke different reactions in different people. The emotional response depends most notably on the cultural background. Yes.
Colors in Western Culture
Most used colors in western culture: Blue > Red > Dark > Yellow.
Blue: Trust, Security, Reliability, Devotion, Calm, Order, Consistency, Cold, Normal, Distant
Blue logos are the most used, especially by banks, security businesses, medicine and technology. Male oriented brands.
Orange: Fun, Energy, Vitality, Enthusiasm, Friendly, Cheerful, Caution
Orange buttons are usually call-to-action.
Yellow: Fun, Cheap, Cheerful, Energy, Happiness, Joy, Playfulness, Optimistic, Youthful, Warm, Clear, Warning, Attention, Life.
Yellow logos are used to show clarity, positive image and hope for youth.
Green: Health, Nature, Animals, Environment, Growth, Fresh, Peace, Success, Money, Greed, Relaxing
Green logos are most used in medicine, ecological-business and tourism.
Red: Passion, Speed, Courage, Seduction, Competitive, Adventure, Excitement, Youth, Bold, Violence, Danger, Anger, Urgency
Red logos drive attention towards their product, not the brand, usually associated with foods and drinks.
Pink: Feminine, Calm, Warm, Love, Romantic, Girly, Compassion, Beauty, Sensitivity
Brown: Reliability, Practicality, Earth, Durability, Boring, Dirt, Old
Purple: Mysterious, Intellectual, Royal, Delight, Luxury, Romantic, Floral, Relaxing, Expensive, Spiritual
White: Pure, Clean, Innocence, Spacious, Balance, Neutral, Calm, Empty, Cold, Hope
Black: Authority, Expensive, Power, Fate, Sleek, Inflexible, Evil, Death, Formality
Black logos are most used in construction, finance, fashion, manufacturing, mining and marketing.
Silver/Gold: Luxury, Expensive
Colors in Western Web Design
- Red is danger, error or failure.
- Orange and yellow are warning.
- Blue is informational.
- Green is success.
- White is neutral.
Colors by Gender
On average, men like blue, green, black and hate brown, orange, purple. Men like bright colors and colors that are darker.
On average, women like blue, purple, green and hate orange, brown, grey. Women like soft colors and colors that are lighter.