Hello [X],

[flattery] I’ve just seen the redesign of your website and it’s brilliant – especially [a specific feature].

[context] I’m web designer and I was wondering if I could ask you a few quick questions to learn more about how I could best serve your industry.

[getting to the point] You are definitely a leader in your field, so I’d love to learn what I can – any answers will be kept in the strictest of confidence.

1. What lead you to hiring someone to redesign your website?
2. What were the results did you expect?
3. How did you find the web designer you hired and why did you hire them?

I appreciate your time and I look forward to hearing back from you,

[your name]

Source

• An Experienced Freelancer's Guide to Finding Clients